Xponential
Project
Multiple
Client
Xponential Fitness
About Xponential Fitness
With 3,000+ studios across the world, Xponential Fitness is the largest global franchisor of boutique fitness brands across a variety of verticals including Pilates, barre, rowing, cycling, yoga, functional training, and metabolic health. I created support materials for the franchise system, including media for the annual franchise owner convention.
Xponential Franchise Convention
For 2000 Global Franchise Partners
As the Art Director, I both led the creation of, and helped design, more than 18 presentations across multiple stages. Also stepping in as project manager, I created the project timeline for all 10 Xponential brands and efficiently coordinated with 20 presenters to ensure timely content submission. The outcome was the successful delivery of more than 18 presentations over a three-day convention and raving reviews from participants. This particular year’s theme was Mission:Impossible.
Xponential Sales Contest
Membership Sales Incentive Campaign
This campaign was used to incentivize all 10 brands of the Xponential portfolio to drive membership sales in order to closeout the month. The goal was to appeal to the competitive nature of sales people and showcase the luxurious prize in both imagery and style. I used Photoshop to manipulate the image, and InDesign for layout.
